Now listen. When Reddit user loyaltystar posted a screenshot on r/funny, they went to work without giving it much thought. When they came back, it had tens of thousands of upvotes. As of this article, the actual number is 76K.
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Supposedly, its Amazon's e-mail template. And no, nobody hacked it or anything. It came into this world the same way I did. By accident. Someone at the company sent it out and we don't know if that person still has their job or not, but let's appreciate the brilliant text either way. It's a comprehensive tutorial to better writing.
Image credits: loyaltystar
The piece actually belongs to Gary Provost (1944–1995). He was an American writer and writing instructor, author of works including Make Every Word Count: A Guide to Writing that Works--for fiction and nonfiction and 100 Ways to Improve Your Writing: Proven Professional Techniques for Writing with Style and Power. The little text is a reminder that you have to keep your audience on their toes. To dance with them. And it gets the message across perfectly.
Here's what people said about the e-mail template
