What’s a brand without a mascot, really? Nothing but a bland name that gives nothing to the imagination! Okay, well, maybe the reality isn’t as harsh, but we’d love ourselves a good dramatization, as any ole writer does. Anyway, we’re here to talk about the most famous advertising mascots that left their mark on marketing and cultural history and not about literary devices. Thus, let us present to you our list of the most iconic mascots from cereal brands, cleaning product companies, insurance policy sellers, and everything in between!
So, what creates a good brand mascot? One glaring similarity that ties most of them is the fact that they are usually anthropomorphic animals. And, although we cannot relate to a claymation sheep or a dashing tiger, we cannot resist their charms! Of the very few human-like (notice the suffix -like here) mascots, they all seem to be a bit long in the tooth and grey in their hair to evoke the feeling of trustworthiness and stature. Like, you know, if your grandma or grandpa tells you that this is the best cereal, you’re bound to believe and trust them. At least, that’s our theory. And lastly, all of these famous mascots are through the roof with joviality, have memorable faces, and are there to entertain us with their quirks and punchlines. However, if you do have your own theories on the best brand mascot creation, do share them in the comments section; we’re very curious!
Ready to take a look at our popular brand mascots list? If so, you know what to do! However, since these famous characters are in no particular order as of right now, be sure to give your vote to those you think deserve a prime spot on the top of our list.
#41 The Serta Counting Sheep By Serta
The business is well-known for its "Counting Sheep" advertising campaign, which was first developed in 2000 and was animated by Aardman Animations. When the counting sheep discover that someone has a Serta mattress, they become angry since they are desperate for employment and want people to sleep at night.
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7points
#42 Vlasic Stork By Vlasic Pickles
In 1974, a stork with a baby was adopted as Vlasic's mascot, combining the myth of the stork baby with the idea that pregnant women eat more pickles than usual. Vlasic marketed themselves as "the pickle pregnant women crave...after all, who's a better pickle expert?"
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7points
#43 Maxwell The Pig By Geico
The anthropomorphic pig named Maxwell was initially unveiled in the Rhetorical Questions ad by GEICO. He also served as the model for several of his own ads. The voice actor Jonathan Maxwell is most likely the inspiration for Maxwell's name.
7points
#44 Lucky The Leprechaun By Lucky Charms
Lucky the Leprechaun, often known as Sir Charms and previously known as L.C. Leprechaun, is the 1963-born company mascot for Lucky Charms cereal. Lucky the Leprechaun remained the team mascot across the remainder of the United States in 1975, albeit Waldo the Wizard temporarily took his place there. Waldo first won market testing because of his image as a forgetful magician who was friendly to kids. Alan Snedeker, who created Waldo, believes that he sealed Waldo's fate by working on TV commercials that featured a kinder version of Lucky.
6points
#45 Mr. Muscle By S. C. Johnson & Son
In the same year that Cheetos debuted its well-known cheetah figure, a different company in a different niche created the legendary Mr. Muscle, a dashing superhero cartoon character! This formidable brand mascot, owned by S. C. Johnson & Son, rose to fame as the tough guy who could use his cleaning detergent as a potent weapon to clean any surface, which contributed to the enormous success of his brand.
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5points