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Most customers are practical. So long as the food tastes great and is pretty affordable, and the staff treats them well, they’ll be happy. However, some of the most important things happen behind the scenes. Ideally, all businesses would operate ethically, treat their employees well, and have high quality and hygiene standards.
These factors also often have an effect on the quality of the food that comes out of the kitchen. Motivated, well-trained, fairly paid, disciplined staff members will provide an excellent customer experience. On the flip side, workers who don’t get paid well, have no clue what they’re doing, and are managed poorly are more likely to not care about their jobs. Caring about the way chain restaurants operate means enjoying a better customer experience.
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Companies change their business practices to match their customers’ expectations. So if you feel that a certain chain of restaurants is getting super expensive, ladling slop on dirty trays, and treating everyone who walks through the doors poorly, vote with your feet. Boycott the restaurant and give the chain your honest feedback in writing.
Meanwhile, if you’ve seen hygiene standards slip and you’re honestly worried about your health, report the problems to your local organization responsible for ensuring food safety and standards. There’s nothing like a proper inspection to get restaurants in line.
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While chain restaurant employees ought to be proud of their jobs and try to do the best they possibly could, the responsibility doesn’t rest just on their shoulders. It’s also essential that their managers and bosses motivate them properly. After all, if someone’s superiors don’t care about the customers, why should the employees?
This motivation could, for instance, mean rewarding the staff with monetary bonuses for excellent work, top-notch customer service, and good hygiene practices. That way, there’s a very practical incentive to be at the top of your game. Similarly, workers ought to be incentivized in the long term as well. They should know what kinds of training, raises, promotions, and other perks they can reasonably expect, and when. And that comes down to upper management that genuinely wants their staff to thrive, and is transparent about their goals and expectations.
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Being able to make the food? Popeyes.
Being able to CONSISTENTLY f**k up? Jack in the box.
Somehow getting people to order online? Chipotle.
Longest wait? Sonic.
Closing every store? Burger king.
Trying so damn hard to no avail? Arby’s.
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