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“We don’t know what the future holds, and anyone who says that they do is selling snake oil,” Pringle told Bored Panda. “But, there are certain things we can count on: we love stories, and we love to be part of something bigger than ourselves. Be it oral storytelling, books, blogs, movies, or video games, we’ve never lost our love of narrative.”

She continued: “Equally true, even when we can’t go into a concert hall or colosseum, we look for ways to be together, connected, and part of a communal experience. The tech might change, but these will continue to be the drivers of our entertainment experiences,” she explained what immovable values lie at the core of entertainment tech change.

According to the Director of the Creative Innovation Studio, there will be big changes happening in entertainment technology in the next decade. “Immersion and interactivity have long been goals for creators and media makers when it comes to how technology can influence entertainment,” she said.

“For the last decade, we’ve leaned into virtual reality because of how it enables both of these. We can step inside a world and have influence over it, and the story or experience that unfolds. I think one of the things we can expect moving forward is, in a sense, the opposite of virtual reality. Instead, more of an enhanced reality or fictional reality, wherein the entertainment isn’t in a headset, but instead, all around us,” she said.

“A decade ago, we didn’t talk to robots. Today, many of us do. Siri and Alexa are some of the more common bots, but we already interface with non-human characters regularly. As technology advances, including augmented reality and mixed reality, I think we can expect that entertainment will be something we can engage with off of the screen, but out in the world, with characters and stories we can engage with throughout the day, or throughout our houses.”

Pringle added that she believes that the way that people engage one another will have a huge effect on entertainment. “Look at e-sports. Whoever would have thought that people would play money to watch other people play games? Media that engages us and gives us something to gather around, be it together, or virtually, is something that will always appeal to us,” she pointed out.

“I think we can expect to see the ebb and flow of experiences that bring people together offline and then on screen, or online, as well. In the last few years, we’ve seen the rise of interactive and immersive venues like the museum of ice cream or the Dr. Seuss experience,” Pringle told Bored Panda.

“These are places we can go, with friends and family, and have a shared experience. It feeds back into our online experiences because we can share photos or memories and these environments are designed to foster that. Certainly, as we find ourselves in a time of social distancing, we’re seeing new creative ways of “being together” even when we’re apart. So I think we can expect to see entertainment that helps us connect, be it online or off, and immerses us in an experience, story, or community.”