Currently, many businesses can be seen trying to monetize 90s nostalgia. Last year, Pepsi rebranded its logo, drawing inspiration from its 90s look. Interestingly, PepsiCo’s chief design officer, Mauro Porcini, told CNN that when people are asked to draw the logo from memory, they often recreate the version used from 1987 to 1997. The famous toy Furby, first released in 1998, also made a comeback last year for its 25th anniversary. Apparel brands like Birkenstock and Juicy Couture, which gained momentum in the 90s, are having a resurgence in popularity right now.
However, the 30-year nostalgic window may be shortening. BBC correspondent Leah Carroll recently coined the term ‘Nowstalgia’, describing how people and culture are moving so fast that we start to miss things as soon as they’re no longer available or possible to do.
So whether you’re nostalgic about the 90s, something that happened last year, or even just a few weeks ago, we hope you take the time to reflect on these memories and use them in a positive way. Nostalgia can be a powerful tool for connecting with our past and inspiring our future.
