“Don’t tell my mother I work in an advertising agency – she thinks I play piano in a whorehouse.” ~Jacques Seguela
Although product advertising is often seen as the biggest evil of all, the best commercials probably involve more creativity than any other job. It is an art form where the advertiser has to use all his creative powers and certain marketing techniques to create funny commercials (or very sad), shocking (or calm and pleasing), remarkable, strange, or sometimes sexy ones. In the end, it has to speak to the target audience and make them buy the product based on the advertisement examples. It’s not all fun and games though — big brains and a lot of creativity are needed to come up with the best ads.
However, I have to admit that advertising can be evil though: not only is it a big flow of lies (actually half true facts, but that’s even worse), it’s also a dirty fight between competitors. Did you know that Sarah Michelle Gellar was sued by McDonald’s at the age of four? She appeared in a Burger King advert where she said, “Do I look 20 percent smaller to you? I must have at Mcdonald’s because their hamburgers are 20 percent smaller than Burger King’s”. It was the first time a company used another company’s name in an advert so McDonald’s sued Burger King, the advertising agency, and Sarah herself.
But let’s leave these things behind, and just enjoy this collection of cool and creative adverts from McDonald’s. They always do brilliant visual advertising with their red and yellow brand identity to put out their message. Their billboard adverts and viral marketing campaigns are always different from the rest. They know what they’re doing and I’m loving it!
Baby Ronald McDonald
(via boredpanda)
Advertising Agency: Leo Burnett, New Delhi, India
Copywriter: Rondeep Gogoi
Art Director/Illustrator: Sumonto Ghosh
Creative Billboard Advertising By Local McDonalds
(via boredpanda)
Advertising Agency: DDB Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Anna Just Melson, Mikkel Moller, Bue Peitersen
Published: June 2009
Big Mac
(via boredpanda)
Creative Advert For McCafe
(via boredpanda)
Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo
Art Director: Eric Arnold
Yass Fail
Yes, even McDonald's ads sometimes FAIL. Billboard along the Hume Highway near the town of Yass in New South Wales Australia. For those who didn't get it, read again: "My Ass Open 6 am"
Eid Mubarak At McDonald's
(via boredpanda)
In case you don't know much about Islam, this will be hard to get, so let me give you a hint. Eid is a religious holiday when Muslims pray more than any other time of the year. They pray with their palms facing their face and fingers close together. McDonald's brand identity has been worked into this advert catering for Muslims. (source)
Advertising Agency: Leo Burnett, New Delhi
Copywriter: Rondeep Gogoi
Art: Sumonto Ghosh
Photographer- Pankaj Arora
The Olympic Crew selection is on. Can you manage it?
(via boredpanda)
Advertising Agency: Leo Burnett, Milan, Italy
Creative Director: Enrico Dorizza
Art Director: Raffaele Cesaro
Copywriters: Enrico Dorizza, Raffaele Cesaro
Photographer: Archive / Fotostudio Perazzoli
Illustrator: Raffaele Cesaro
Published: 2005
Visual Advertising Using Coffee Beans In Bus Stop
(via boredpanda)
Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo, Bryan Collins
Art Director: Eric Arnold, Rob Sweetman
Make A Deal: Turbo Roller Coaster
(via boredpanda)
Parents know that McDonald's restaurants are not the best place for their kids to eat out, but on the other hand, it may still be better than other children's caprices. So if you don't ride a turbo-coaster "Make a deal!".
Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Steven Jones
Photographer: Clive Stewart
Copywriter: Kenneth van Reenen
Viral Marketing Campaign Using "Serviette" Billboard
(via boredpanda)
Eurosize poster sites were turned into huge serviette dispensers complete with giant serviettes made from original serviette material in this viral marketing campaign. This was done to promote McDonald’s largest hamburger ever, the Big ’n’ Juicy.
Advertising Agency: DDB Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Creative Director: Johan Holmström
Art Director: Simon Higby
Art Director: Ted Harry Mellström
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Account Manager: Lars Friberg
Agency Producer: Joachim Levin
Released: December 2007
Creative Use of Coins To Make The Golden Arches
(via boredpanda)
Advertising Agency: Heye & Partner, Munich, Germany
Creative Directors: Jan Okusluk, Oliver Diehr
Art Director / Copywriter: Volker Heuer
Photographer: Mathias Remmling
Released: October 2008
Official Sponsor of Torino 2006 Winter Olympics
(via boredpanda)
Agency: DDB, Amsterdam, Netherlands
Creative Director: Joris Kuijpers, Dylan de Backer
Copywriter: Robert den Bremer
Art Director: Edward Romunde
Postproduction: Souverein
Visual Advertising Campaign To Promote McCafe
(via boredpanda)
Nice Try, Mom...
(via boredpanda)
Advertising Agency: GBK Heye, Munich, Germany
Creative Directors: Alexander Bartel, Martin Kiessling
Art Director: Zeljko Pezely
Photographers: Thomas Hannich
Creative Use Of Billboard Paper
(via boredpanda)
Advertising Agency: DDB Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Photographer: Mikko Harma / Kustom
Other additional credits: Mika Wist
Released: August 2008
Objects in the Mirror are Closer (concept)
(via boredpanda)
This one was probably not executed, but still very creative.
"Think it have it"
Copy: Brajesh Soni
Concept & Design: Brajesh Soni
Note: This concept has been done for "Don't Drink n Drive and Save tree". Here I have just done for McD.
Creative Billboard Advertising Seen At Night
(via boredpanda)
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser's Supervisor: Helen Farquhar
Retoucher: Dennis Monk
Rock 'n' Fries
(via boredpanda)
Advertising Agency: Taterka Comunicacoes, Sao Paulo, Brazil
Creative Director / Copywriter: Rodrigo Vezza¡
Art Director: Luciano Honda
Photographer: Arnaldo Pappalardo
Published: July 2008
Cool Billboard Ad Making A Sundial
(via boredpanda)
To showcase the McDonald's breakfast menu throughout different times of the morning, an accurate working sundial was designed.
Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Mark Tutssel, John Montgomery
Copywriter: Gary Fox-Robertson
Art Director: Vince Cook
Chief Creative Officer: John Condon
McDonald's Brand Identity Is Hidden In Each Of These Ads
(via boredpanda)
Advertising Agency: DDB, Copenhagen, Denmark
Creative Director: Poul Mikkelsen
Art director / Copywriter / Photographer: Tim Ustrup, Mikkel Møller
Photo Retoucher: Morten Hagstrøm
The Real Milkshake
(via boredpanda)
Advertising Agency: DDB Helsinki, Finland
Creative Directors: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrators: Janne Itäpiiri, Antti Salminen
Other additional credits: Miika Helenius, Jarno Lindblom, Pia Eiro
Published: April 2009
24/7 Drive Thru
(via boredpanda)
Advertising Agency: DDB Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Creatives: Emmanuel Bougneres, Joe Hawkins
Photographer: Fraser Clement
Retoucher: The Lounge
Viral Marketing - Keep Reading
(via boredpanda)
Advertising Agency: DDB, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Pelle Josephsson
Production Manager / runner: Michael Bugaj
Typography: Daniel Liljas
Traps: It's McLobster season
(via boredpanda)
Advertising Agency: Cossette Atlantic, USA
Creative Director: Bruce Whelan
Art Directors: Trina Tucker, Jessica Tipping
Copywriter: Alayna Miller
Production: Beverley Gallant
Photographers: James Ingram, Jive Photographic
Location: Shaun Clarke
Post production: Jive Photographic
Weird But Creative Advert From MacDonald's
(via boredpanda)
Advertising Agency: DDB, Sweden
Creative Director: Andreas Dahlqvist
Senior Art Director: Patrick Emt
Senior Copywriter: Stefan Gustafsson
Christmas
(via boredpanda)
Advertising Agency: DDB Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrator / Photographer: Pinata
Published: December 2008
Viral Marketing From McDonald's In Finland
(via boredpanda)
Advertising Agency: DDB, Stockholm, Sweden
Creative Team: Andreas Dahlqvist, Lars Friberg, Simon Higby, Ted Harry Mellström, Mattias Manitski
McDonald's: Merry Christmas
(via boredpanda)
Advertising Agency: TBWANeboko, Amsterdam, Netherlands
Art Director: Edward Romunde
Copywriter: Robert den Bremer
Photographer: Thomas Pelgrom
Published: December 2008
Creative Advertising In The Newspaper
(via boredpanda)
The idea here was to keep McDonald's visual identity front and center in a multi-tasking world. The articles are real. Just color was added. By fitting into the target's activity (reading the news), rather than interrupting it, the "on-the-go" brand benefit was demonstrated. (source)
Agency: Cossette Atlantic, Halifax
Creative Director: Don Veinish
Copywriter: Don Veinish
Art Director: Bhavik Gajjar
Photographer: John Sherlock
McDonald's Visual Advertising Using Crayons As French Fries
(via boredpanda)
Advertising Agency: DDB Philippines, Manila, Philippines
Creative Director: Teeny Gonzales
Art Directors: Anton Panajon, Joseph Velasquez
Copywriter: Trina Martirez
Account Planner: Lester Obice
Published: February 2009
P.S.: If you liked these clever creative adverts from McDonald's then don't forget to check 15 Extremely Creative Durex Condom Ads and 33+ Cool and Creative Ambient Ads