21 Creative Ambient & Viral Ads

The category of Ambient/Outdoor of Just Creative Ads allows us to make this compil of creative ambient ads.
Ambient Marketing send a special message to a specific target, there are alternatives to conventional media. Thus, to capture the attention and establish communication proximity, ambient media marketing uses contact. These supports are usually part of everyday life of the target, or the universe POS attended. They naturally favor a direct, impactful and privileged relationship.

With the explosion of viral Marketing, we found many ambient compagnies. It ensure that the Internet is the communication medium of advertising and not the media itself. This is not a TV channel that will broadcast your advertising, this is not a radio or a web banner but it will be the user. So we slide from traditional media to the power of the Internet. Viral marketing is to develop a form of communication that is transmitted like a virus, ie cascade.

Source: justcreativeads.com

Two Sumo wrestlers. A tight parking space. How will they get in their car without a dent?
Source: Just Creative Ads

Less anger, more smiles: Thanks to its extraordinary service, KPT has Switzerland’s happiest health insurance clients.
Source: Just Creative Ads

Here is the latest piece from Banksy, it’s called ‘Sirens Of The Lambs’ and is a piece of installation art, that happens to be in a truck that tours NYC (starting in, you guessed it, the Meat Packing District), stuffed with fake animals that squeal those horrible dog-toy type noises to raise awareness of the animal’s distress during harmful meat production practices.

Ford Portugal is looking for the next soccer champion. To comunicate this, they placed a Cup in the middle of the street and challenge people to try and lift it. But there was a catch…

People in Zurich station had to look at the new Samsung S4 price for 60 minutes in order to win it. The task was not simple! Each time, the eye contact stopped, the game ended. What’s more, a huge happening took place during that time in order to distract the player.

Showing that cool billboards don’t always have to be digital, this one from Coca-Cola is not just smart, but it’s perfectly on brand, in a way customers want to interact with the company. The Wrapping Paper Billboard saw hundreds of people able to walk past to grab a full sheet of ‘Open Happiness’ wrapping paper just in time for Xmas
Source: Just Creative Ads

Leo Burnett London’s new Pub Loo Shocker campaign for the Department for Transport’s THINK! campaign is turning heads. When guys were going to the toilet in a pub, they suddenly were surprised by something, making them freak out totally.

This is how mobile allowed football fans to be instrumental in their team’s success:
2 years after the Arab Spring, tension amongst the Tunisian remained. For security reasons, the Government decided that all professional Football League games had to be played without any audience in stadiums, forcing teams and their fans into a frustrating long distance relationship.
At the end of a football season with average results, Tunis team C.S Hammam-Lif faced a critical situation. Ties with their fans had eroded, and the most important game of the year approached: the deciding moment whether C.S Hammam-Lif stayed in the league or not. The team really needed its fans back.

Idea: We created the 12th Man App and brought back fans into the stadium. The 12th Man is a downloadable mobile application that connects every fan to 40 speakers placed inside the stadium.
The app enables them to support their team while watching the game live on TV.
A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing… The more people press, the louder the sound in the stadium.
The 12th man app turned phones, which were only used to talk about games, into a tool to influence the result of the game. By merging two screens and linking fans to stadiums, we empowered them again. Vice versa, the app gave C.S Hammam-Lif the support it needed to win the crucial game and positioned the club as one that truly cares about its fans, keeping them involved in the game against all odds.
A virtual experience turned real and made football an event again.

Results: The 12th Man app made Headline news. It allowed 93.100 fans to recreate a cherished experience they were being denied. 1.2m people watched the game on TV. Energized by the support of their fans, C.S Hammam-Lif won by 1-0, securing their place in the league. 1.2m others watching the game. If you’re a football fan, you can probably agree: the 12th man app saved the meaning of life.
Up next: the Tunisian Handball and Basketball League.

Italian commuters were in for a big surprise one Monday morning when they boarded the Milan Metro Line 2 and got off in Tokyo.

To launch the new Stress Protect Deo, NIVEA put passengers at the airport in an unexpected and stressful situation: They were called out to be a suspect of a crime. In order to be protected for the next stressful situation, they were provided with the NIVEA Stress Protect Deo afterwards.

How do you tell cyclists to wear a helmet, especially in the cities? To do so, the Swiss Competence Center for Accident Prevention (bfu/bpa) and its agency wrapped various street furniture items with bubble pack and the following message: ” A helmet protects you even better”

Source: Just Creative Ads

The Toyota Tundra is forced to take on a near-impossible task before embarking on an historic mission. Follow the journey: http://www.toyota.com/tundraendeavour

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was released in more than 300 media venues, the website traffic on URA.ru doubled. The officials at last started to do their jobs.

Bad drivers cost people a lot. There is a strong, shared feeling of having to pay more for insurance premiums because of other people's poor driving behaviour. AXA, the first global insurance brand, is a People Protector: the Group is committed to better protecting people, day in and day out, before during and after the event, through proactive collaboration with public policy decision makers, education, information dissemination, and the design of relevant products & services. As a consequence, the AXA brand not only promotes safe driving but encourages it, amongst other things by properly rewarding good drivers. This new AXA campaign is a real life experience, to raise people's awareness and make them realize that nobody wants to pay for bad drivers. With the help of a little old lady, we tricked people on the street: on an ordinary market day in a small, tranquil town, an old lady is getting out of her parking space. On her way out, she damages many vehicles all around her in front of awed passers-by. And right when you expect it to be over, she knocks over another couple of motorbikes that fall over one by one, domino style, before ending up in a line of market stalls. The reveal comes with a giant banner: "Nobody wants to pay for bad drivers. AXA rewards good drivers". This is the end of this bad driver's adventure... who is actually the best stunt woman in Holland.

Source: Just Creative Ads

Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, then using an outdoor lenticular the ad shows adults an awareness message, while children see a message offering help directly. So simple I can’t believe I haven’t seen this before… Created by Grey Spain.

Source: Just Creative Ads

The spot portrays how Tikkurila wood paints endure the passage of seasons. The poetic execution combines live-action, stop-motion and time-lapse techniques seamlessly. The inspirational outcome is brought to close with a pay-off “The Power Of Colours”.